Case Study:

Divestiture

Blue Magic, Inc.

Business Description:  

Blue Magic, Inc., based in Conroe, Texas, is a world class marketer and manufacturer of specialty aftermarket automotive and consumer products sold under the BlueMagic, PURE CITRUS and GarGo brand names. Blue Magic is a wholly owned subsidiary of The RectorSeal Corporation, a portfolio company of Capital Southwest Corporation.


Challenge:

After receiving multiple unsolicited inquiries about acquiring the business, the RectorSeal board of directors desired to run a limited marketing process to "test the market" for a suitable acquiror.


Solution:

The Company engaged us as merger & acquisition sell-side advisor to run a targeted process to identify interested strategic parties. We created the marketing materials, aggressively solicted interest and negotiated favorable terms with Technical Chemical Company. The successful divestiture met the goals of Blue Magic's board of directors and surpassed senior management's expectations.